Alipay+ Super App PlatformAlipay+ Super App Platform

Tag management

Tag management provides a centralized module to configure and manage tags. These tags are then used for tagging supplies, helping you efficiently categorize, search, and deliver content based on specific themes or characteristics.

Before you start

Before creating tags, familiarize yourself with the two dimensions of tag categorization:

  • Tag Administration: Defines who manages the tag.
    • Centralized Tags: Managed by the ASAP Admin.
    • Custom Tags: Managed by the wallet tenant.
  • Tag Source: Defines how tags are generated.
    • Algorithmic Tags: Automatically applied by an AI model or algorithmic models.
    • Statistical Tags: Automatically applied based on data processing.
    • Manual Tags: Applied manually by users.

The available Tag Source depends on the selected Tag Administration:

  • Centralized Tags management supports Algorithmic and Statistical tags.
  • Custom Tags management supports Statistical and Manual tags.

Refer to the following chart for the workflow of the different tag sources:

Tag management

Manage tag list

Navigate to Asset > Supply Management > Tag Management. The displayed tag list depends on your wallet:

  • Alipay+ Wallet: Displays all Centralized Tags and Custom Tags under the Alipay+ wallet.
  • Non-Alipay+ Wallets: Displays Centralized Tags and Custom Tags within the current wallet.

Screenshot 2026-02-12 at 2.30.38 PM.png

For the details of each field on the tag list page, refer to the following table:

Field name

Description

Tag Code

A unique identifier for the tag.

Tag Name

The name of the tag.

Tag Category

The business category of the tag.

Tag Administration

The management model of the tag, includes Centralized Tags and Custom Tags.

Tag Source

The method by which the tag is generated, includes Manual Tags, Algorithmic Tags, and Statistical Tags.

Tag Value Type

The type of value the tag can hold:

  • Multilingual Text: A text-based value that supports multiple languages.
  • Single-Language Text: A text-based value for a single language.
  • Numbers: A numeric value.
  • Single Selection: An enumerated type where only one value can be selected during tagging.
  • Multiple Selection: An enumerated type where multiple values can be selected during tagging.

Applicable Scope

The scope of tenants and content types where the tag can be applied. Tagging fails if the supply is outside this scope.

  • Algorithmic Tags: Tagging will only be successfully executed for content types configured within the scope.
  • Manual Tags: Tags will be displayed by default under the selected content types. This is typically used for configuring preset tags for specific content types.
  • Statistical Tags: Automatically applied via data processing; manual configuration of the applicable scope is not required.

Content Collection

Determines whether this tag can be used for content selection. If enabled, this tag appears as a filter for selecting content during task delivery.

Status

The current status of the tag:

  • Activated: The tag is effective and can be applied for tagging.
  • Deactivated: The tag is inactive and cannot be applied for tagging.

Created By

The user who created the tag.

Created At

The time when the tag was created.

Last Edited At

The most recent time the tag was edited.

On the tag list page, you can perform the following actions for each tag:

Action

Description

Detail

Click to open the Tag Details page to view all information about the tag.

Edit

Click to open the Tag Settings page to modify the tag configuration.

Manage Scope

Click to open the Manage applicable scope dialog. The scope settings decide how tags are applied and displayed.
image.png

If you turn off the scope for a content type, the tag no longer appears on the associated supplies.

Create and edit tags

To create a tag, navigate to Asset > Supply Management > Tag Management and click Create Tag in the top-right corner. To edit a tag, click Edit in the Actions column.

Screenshot 2026-02-12 at 2.34.43 PM.png

The subsequent steps vary depending on the selected Tag Source.

Algorithm tags

Note: Algorithmic tags are always Centralized Tags. Only ASAP Admins can create, edit, or apply them to supplies.

Step 1: Configure tag.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Administration

Defaults to Centralized Tags and cannot be edited.

Tag Source

Select Algorithmic Tag. This field cannot be edited after created.

Tag Name

Enter a name up to 100 characters. Supports both Chinese and English.

Tag Code

Enter a unique code up to 100 characters. Supports English letters, numbers, and underscores (_). This field cannot be edited after it is created.

Content Collection

Optional and can be edited. Select Yes to make this tag available as a filter during task delivery; otherwise, select No.

Tag Category

Select a category that best fits the application scenario.

Display Area

Specify which tenants can view this tag. Centralized tags are visible only in the wallets that are included in the specified display area.

Tagging Content Types

Defines the content types that Algorithmic Tags will be applied to. Only content types under the wallets configured in Display Area can be selected.

Tagging Party

Defaults to ASAP Platform and cannot be edited.

Tag Description

Input a prompt to be used by the AI model. To see prompt examples, click Prompt Reference.

After filling in the required information, click Next to proceed to the tag value configuration page. Alternatively, click Cancel to discard the changes.

Step 2: Configure tag value.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Value Type

This field is required and cannot be edited after configuration. Select the tag value type that best fits your needs:

  • Single Selection: Use when tag values are enumerated and only one can be selected during tagging.
  • Multiple Selection: Use when tag values are enumerated and multiple selections are allowed during tagging.
  • Multilingual Text: Use when tag values are textual and require multilingual support.
  • Numbers: Use when tag values are numerical.
  • Single-Language Text: Use when tag values are textual and require only one language.

Tag Value Code

Required for Single Selection and Multiple Selection tag value types. Enter a unique code up to 100 characters. Supports only English letters, numbers, and underscores (_). This field cannot be edited after created.

Language

Required for Single Selection and Multiple Selection tag value types. Select a supported language, then enter the corresponding tag value.

Click the + icon to add a new language value, and click the - icon to delete a language tag value. Deleted language values will no longer appear on the supply details page.

image.png

Number Range

Available when the tag value type is Numbers. Set a number range for valid tagging:

  • No Limit: Allows any numeric value.
  • Greater than or equal to: The value must be greater than or equal to the specified number to be applied successfully.
  • Less than or equal to: The value must be less than or equal to the specified number to be applied successfully.
  • Specific Range: The value must be within the set range to be applied successfully.

Tag Value Language

Available when the tag value type is Multilanguage Text. Select all languages that the text value should support.

Click the + icon to add a new language, and click the - icon to delete a language. Deleted language will no longer appear on the supply details page.

image.png

Add Value

Available when the tag value type is Multiple Selection. Click to add a new enumerated tag value.

You can click Activate or Deactivate beside each tag value to enable or disable it. Deactivated tag values will no longer appear on the supply details page.

image.png

Click Save to finalize the tag creation after completing all required fields.

Brand tags and attraction tags

Attraction tags and brand tags are two special types of Algorithmic Tags. They are created by the system with predefined tag values.

Tag Settings

Attraction tags and brand tags are system-created tags. ASAP Admin can edit them, and the editable fields are the same as for other Algorithmic Tags, including Tag Name, Enable Content Collection, Tag Category, Display Area, Tagging Content Types.

Tag Value Settings

The tag values for attraction tags and brand tags are system-defined, and the Tag Value Type is Multiple Selection.

  • For attraction tags, the tag value list shows the Standard Attraction Name and Attraction Name. image.png
  • For brand tags, the tag value list shows the Standard Brand Name and Brand Name.image.png

No additional configuration is required for tag values. Click Save to complete the editing.

Statistical tags

Note: Statistical tags can be either Centralized Tags or Custom Tags, depending on which user role creates the tag.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Administration

  • When created by an ASAP admin, the tag defaults to Centralized Tags and cannot be edited.
  • When created by a wallet operator, the tag defaults to Custom Tags and cannot be edited.

Tag Source

Select Statistical Tags. This field cannot be edited after created.

Tag Name

Enter a name up to 100 characters. Supports both Chinese and English.

Tag Code

Enter a unique code up to 100 characters. Supports English letters, numbers, and underscores (_). This field cannot be edited after it is created.

Tag Category

Select a category that best fits the application scenario.

Display Area

Specify which tenants can view this tag.

  • When Tag Administration is Centralized Tags, this field is required and can be edited. Centralized tags are visible only in the wallets that are included in the specified display area.
  • When Tag Administration is Custom Tags, this field does not need to be filled in.

Tagging Content Types

Specify the data scope for tagging. Only content types under wallets in the Display Area field can be selected.

Tagging Party

Defines who can apply the tag.

  • For Centralized Tags, the tagging party defaults to ASAP Platform and cannot be edited.
  • For Custom Tags, it defaults to Tenant and cannot be edited.

Tag Description

Enter a general description of the tag.

After filling in the required information, click Next to proceed to the tag value configuration page. Alternatively, click Cancel to discard the changes.

Step 2: Configure tag values.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Value Type

This field is required and cannot be edited after configuration. Select the tag value type that best fits your needs:

  • Single Selection: Use when tag values are enumerated and only one can be selected during tagging.
  • Multiple Selection: Use when tag values are enumerated and multiple selections are allowed during tagging.
  • Multilingual Text: Use when tag values are textual and require multilingual support.
  • Numbers: Use when tag values are numerical.
  • Single-Language Text: Use when tag values are textual and require only one language.

Tag Value Code

Required for Single Selection and Multiple Selection tag value types. Enter a unique code up to 100 characters. Supports only English letters, numbers, and underscores (_).

Language

Required for Single Selection and Multiple Selection tag value types. Select a supported language, then enter the corresponding tag value.

Click the + icon to add a new language value, and click the - icon to delete a language tag value. Deleted language values will no longer appear on the supply details page.

image.png

Number Range

Available when the tag value type is Numbers. Set a number range for valid tagging:

  • No Limit: Allows any numeric value.
  • Greater than or equal to: The value must be greater than or equal to the specified number to be applied successfully.
  • Less than or equal to: The value must be less than or equal to the specified number to be applied successfully.
  • Specific Range: The value must be within the set range to be applied successfully.

Tag Value Language

Available when the tag value type is Multilanguage Text. Select all languages that the text value should support.

Click the + icon to add a new language, and click the - icon to delete a language. Deleted language will no longer appear on the supply details page.

image.png

Add Value

Available when the tag value type is Multiple Selection. Click to add a new enumerated tag value.

You can click Activate or Deactivate beside each tag value to enable or disable it. Deactivated tag values will no longer appear on the supply details page.

image.png

Click Save to finalize the tag creation after completing all required fields.

Manual tags

Note: Manual tags are always Custom Tags. Only the wallet operator can create, edit, or apply them to supplies.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Administration

Defaults to Custom Tags and cannot be edited.

Tag Source

Select Manual Tag. This field cannot be edited after created.

Tag Name

Enter a name up to 100 characters. Supports both Chinese and English.

Tag Code

Enter a unique code up to 100 characters. Supports English letters, numbers, and underscores (_). This field cannot be edited after it is created.

Content Collection

Optional and can be edited. Select Yes to make this tag available as a filter during task delivery; otherwise, select No.

Tag Category

Select a category that best fits the application scenario.

Tagging Party

Defaults to Tenant and cannot be edited.

Mandatory

This field is required but can be edited. Select Yes if this tag is a required field for the supply; otherwise, select No.

After filling in the required information, click Next to proceed to the tag value configuration page. Alternatively, click Cancel to discard the changes.

Step 2: Configure tag value.

image.png

For instructions on how to fill in each field, refer to the following table:

Field name

Description

Tag Value Type

This field is required and cannot be edited after configuration. Select the tag value type that best fits your needs:

  • Single Selection: Use when tag values are enumerated and only one can be selected during tagging.
  • Multiple Selection: Use when tag values are enumerated and multiple selections are allowed during tagging.
  • Multilingual Text: Use when tag values are textual and require multilingual support.
  • Numbers: Use when tag values are numeric.
  • Single-Language Text: Use when tag values are textual and require only one language.

Tag Value Code

Required for Single Selection and Multiple Selection tag value types. Enter a unique code up to 100 characters. Supports only English letters, numbers, and underscores (_). This field cannot be edited after created.

Language

Required for Single Selection and Multiple Selection tag value types. Select a supported language, then enter the corresponding tag value.

Click the + icon to add a new language value, and click the - icon to delete a language tag value. Deleted language values will no longer appear on the supply details page.

image.png

Number Range

Available when the tag value type is Numbers. Set a number range for valid tagging:

  • No Limit: Allows any numeric value.
  • Greater than or equal to: The value must be greater than or equal to the specified number to be applied successfully.
  • Less than or equal to: The value must be less than or equal to the specified number to be applied successfully.
  • Specific Range: The value must be within the set range to be applied successfully.

Tag Value Language

Available when the tag value type is Multilanguage Text. Select all languages that the text value should support.

Click the + icon to add a new language, and click the - icon to delete a language. Deleted language will no longer appear on the supply details page.

image.png

Add Value

Available when the tag value type is Multiple Selection. Click to add a new enumerated tag value.

You can click Activate or Deactivate beside each tag value to enable or disable it. Deactivated tag values will no longer appear on the supply details page.

image.png

Click Save to finalize the tag creation after completing all required fields.

View tag details

Navigate to Asset > Supply Management > Tag Management > Tag List and click Details to open the Tag Details page.

Screenshot 2025-11-26 at 2.34.45 PM.png

You can view all the tags and tag value information on the details page.

image.png

Tag asset

Centralized tags

Navigate to Asset > Supply Management > Supply List, select a supply, and click Edit Tags to open the details page.

image.png

On the System Tags page, select the tag you want to edit, then click Edit Tag in the top-right corner.

image.png

In the tag editing dialog, update the tag values and click Save to complete the centralized tag editing.

image.png

Custom tags

Navigate to Asset > Supply Management > Supply List, select a supply, and click Details.

Screenshot 2026-02-12 at 7.27.15 PM.png

Edit tags

In the Tag Info section, select one or more tags in the list, then click Edit Tag.

Screenshot 2026-02-12 at 7.31.41 PM.png

In the Edit Custom Tags dialog, modify the tag values, and click Submit.

image.png

You will return to the details page, where the edited tags will appear at the top and be marked as Edited.

Screenshot 2026-02-12 at 7.38.53 PM.png

Select the tags and click Submit to apply the changes:

  • An approval request will be initiated if tag changes for this content type require approval, and the changes will take effect once approved.
  • Changes will take effect immediately if tag changes for this content type do not require approval.

Note:

  • The approval flow Keywords & Custom Tag Edit must be configured in advance.
  • Tags that are under approval cannot be edited. Their checkboxes are disabled and display the message This tag is under review and cannot be edited.
  • Statistical tags cannot be edited. Their checkboxes are disabled and display the message Statistical tags cannot be edited.

Add tag

In the Tag Info section, select one or more tags in the list, then click Add Tag.

Screenshot 2026-02-12 at 7.54.46 PM.png

In the Add Custom Tags dialog, enter the Tag Name or Tag Code to search for the tags you wish to add. After selecting a tag, enter the corresponding Tag Value. Click Add Tag in the dialog to add multiple tags if needed.

image.png

Once all tags are entered, click Save to return to the details page. All newly added tags will appear at the top and be marked as New.

Screenshot 2026-02-12 at 8.02.41 PM.png

Select the tags and click Submit to apply the changes:

  • An approval request will be initiated if tag changes for this content type require approval, and the changes will take effect once approved.
  • Changes will take effect immediately if tag changes for this content type do not require approval.

Note:

  • The approval flow Keywords & Custom Tag Edit must be configured in advance.
  • Only Manual Tags can be added.

Delete tag

In the Tag Info section, select one or more tags in the list, then click Delete. For tags that cannot be deleted, this action will be disabled.

Screenshot 2026-02-12 at 8.06.50 PM.png

Click Submit to apply the changes:

  • An approval request will be initiated if tag changes for this content type require approval, and the changes will take effect once approved.
  • Changes will take effect immediately if tag changes for this content type do not require approval.

Note:

  • Tags that are under approval cannot be deleted. Their checkboxes are disabled and display the message This tag is under review and cannot be edited.
  • If a Manual Tag is configured in the applicable scope for a content type, it cannot be deleted under that content type. Its checkbox is disabled and displays the message Default tags cannot be deleted.
  • Statistical tags cannot be deleted.